Since it’s the season of Halloween time I figured it was appropriate to choose a magazine spread that featured some festive Halloween decor. This spread caught my eye, and really made me want to analyze the design features of this spread. This spread was featured in the Better Homes and Gardens magazine in the year 2016. This edition featured many different photographers and designers so I linked below where the design was found:
In this first example, we can identify that the typeface of the title to the left features old style mixed with script. We can easily identify that through the small serifs featured on each character, as well as the spiral like S and G that make it appear to be more hand lettered with a calligraphy pen (on the computer). Then to the bottom right is featured a sans-serif (sans is the French word for without) so there are no serifs on the end of the strokes.
In this second example , we can see that the contrast of the oldstyle/script compared to the sans serif really make the design pop. This adds to the overall look of the design, which makes it easier to read and distinguish than the other font of the title, and the subtitle above the small paragraph. Sans serif typeface is very plain, and futuristic looking with a very even stroke width which is a common characteristic of sans-serif fonts. This adds to the contrast of the two font designs especially when they are next to each other since the old style typeface features many serifs and the strokes are more uneven with the added script design as well.
Photographic Elements Displayed:
In this example, we can see that the designer utilized very well different rules of photography. To the left, we have a lot of objects in the front of the picture and the background blurred in the window to focus more on the scene in the front (depth of field). This first picture also demonstrates the rule of thirds with the main objects featured in the different sections of the graph from the bottom, to the middle, to the top. In the picture to the left, we have an excellent depth of field demonstrated in the fact that the plates and the scene are the focus of the picture, with the background somewhat blurred to continue the focus to the front of the photo and the design of the plates.
My Own Photos
I was able to photograph some Halloween elements while staying with my in laws, and there were many different elements displayed that I felt could be used in this spread. These photos all demonstrate a depth of field, and a rule of thirds in that the focus of the photos are separated into the different sections of the photo and the viewer sees what I want them to see. The depth of field shown twice below is probably the best and easiest way to show what you want the viewer to focus on- which is exactly what I was intending to do. I feel that all of these photos could be inserted into the original design to display the same elements that were used originally.
In closing, I just want to reiterate that the elements displayed in the magazine spread were used well. I enjoyed being able to replicate the photos and understanding how I can personally apply these elements in my own designs and photography.